Email Analytics That Turn Data Into Revenue
Know exactly what's working and what's not. Mailsend's real-time analytics dashboard tracks every open, click, conversion, and dollar generated by your email campaigns.
Every Metric That Matters
From the first open to the final conversion - Mailsend tracks the complete customer journey for every email you send.
Open Rate
Track how many subscribers open each campaign. See per-campaign and aggregate trends over time.
Click-Through Rate
Measure clicks on every link in your email. See which links drive the most engagement.
Conversion Rate
Connect email actions to downstream conversions - purchases, signups, or any custom goal.
Bounce Rate
Monitor hard and soft bounces by campaign and sender domain. Keep your list healthy automatically.
Unsubscribe Rate
Track unsubscribes per campaign. High rates flag deliverability and content relevance issues early.
Revenue Per Email
For ecommerce, see exactly how much revenue each campaign and automation flow generates.
Real-Time. No Refresh Required.
Watch your campaign analytics update live as subscribers open and click your emails. Spot high-performing subject lines, identify underperforming CTAs, and make decisions instantly.
Every campaign, automation flow, and A/B test has its own dedicated analytics view with historical comparisons and trend graphs.
Analytics FAQ
What email metrics does Mailsend track?
Mailsend tracks opens, clicks, click-through rate (CTR), click-to-open rate (CTOR), bounces (hard and soft), unsubscribes, spam complaints, conversions, and revenue per campaign. All data is available in real-time.
Does Mailsend offer real-time email analytics?
Yes. Mailsend's analytics dashboard updates in real-time as subscribers open and click your emails. You don't need to refresh - data appears live as it comes in.
Can I see analytics for automation flows, not just broadcasts?
Absolutely. Every automation flow has its own analytics view - showing open rates, click rates, conversion rates, and revenue per step in the sequence.
Can I export email reports?
Yes. All analytics data can be exported as CSV for any date range. Campaign-level and subscriber-level reports are both available.
Does Mailsend integrate with Google Analytics?
Yes. Mailsend supports UTM parameter tagging on all campaign links, so every email click is tracked as a session in Google Analytics with full campaign attribution.
Start tracking what actually matters.
Real-time analytics on every plan - no premium analytics tier, no hidden fees.